Everyone and their mother is on facebook nowadays. Organizers in all settings are expected to use facebook to create groups, promote events, and advocate for campaigns. This is the time for beginners to learn the most important ways to use facebook for organizing and get their questions answered.
NationBuilder is a unique nonpartisan community organizing system that brings together a comprehensive suite of tools that today's leaders and creators need to gather their tribes. Learn why Nationbuilder can make your campaigns a success and how you can get started.
Don't have a Twitter account? Don't think there's much you could possibly say in 140 characters? Not sure how to best use Twitter without getting overwhelmed with information? If you answered yes to any of these questions, this training is for you. We'll walk you thru creating a Twitter account, show you around Twitter and share some best practices to get the most out of using Twitter without letting it turn into a time suck.
You are on facebook and you are looking at cute pictures of cats. So now what? You can use Facebook to build engagement for your organization in a meanigful way. Learn how to get people interacting on your page, raise your numbers, and ways to make sure that your facebook engagement translates into meetig your organization's goals.
It's the choice no one wants to make but your data and online presence depend on it. Learn how to pick tools that fit your needs, skill level, and budget.
Find out how your website is being used and track your progress with Google Analytics.
Learn how to use this popular Constituent Relationship Management platform used by many unions, nonprofits and campaigns. (Also known as the thingy that sends targeted email blasts to your list.) If you have never used Salsa before or have minimal experience this is the session for you.
As companies turn their attention to social media to increase their profits, those of us interested in defending the public good have new opportunities for holding them accountable. Online petitions, Twitter, and Facebook have become staples of online organizing campaigns against corporations. In this conversation, we will discuss examples of creative online actions that had a significant impact on elections, workers rights, and the environment.
So you or your org have a Facebook Page, a Twitter Account, a Pinterest Account- and you've used them a bit, now what? This session will teach you an approach to the use of social media that makes the most of your time while maximizing your returns...in others words we'll talk about how to use social media strategically. If you don't know what a Share or a Hashtag are, this isn't the training for you as we're going to dive down into the weeds and talk about the details. (There is a seperate session called Twitter for Absolute Beginners available).
As organizers we are presented with an amazing variety of digital tools and ways to use them. How do they fit together? How do they connect to our broader organizational strategies? This introductory session will shed light on the process of strategizing for optimum use of technology to advance your goals.
WARNING: The Following Presenation Contains Sarcasm:
Set unrealistic deadlines! Don’t define your intended audience! Refuse to make decisions! Many of the ways you can mess up your new website or redesign are identical to the ways people fumble any endeavor. Other mistakes are unique responses to the age old demand—“Hey, overextended staffer! Create a cutting edge website for free, stat, with whatever the latest gizmo thingy I don’t understand is!” After years of working with a diverse range of organizations and campaigns we’re here to enthusiastically report on the classic mistakes even the best organizers and communicators make when overseeing major website development (or redevelopment). We’ll hold your sweaty, fearful hand as we walk you through the entire life cycle of website development, ensuring that the end result is as expensive and ineffective as possible.
Learn how to use this popular Constituent Relationship Management platform used by many unions, nonprofits and campaigns. (Also known as the thingy that sends targeted email blasts to your list.) If you have never used Salsa before or have minimal experience this is the session for you.
Did you know that moving a button on your website a few pixels or putting your form labels in a different place can increase the number of times users sign petitions, join your email list or donate on your site by 25 or even 50%? Learn about quick fixes for your organization's website that will make sure your site's design is amplifying your message rather than getting in the way. This session will also include an introduction to user experience design and usability testing methodology-- proven means for making your site more visitor friendly.
A group conversation of union members, union staff and union supporters interested in promoting digital strategy within the labor movement.
Learn about how to reach people where they are at - their mobile phones. Texting has become the primary form of communication for many. How do we use this to our organizing advantage? Learn about new tools for organizing and how to make it happen.
A panel about how New York City campaigns are reaching voters online. Panelists will discuss the way that campaign strategy is evolving as new technology becomes available. How do online tools help reach more voters? What mistakes have campaigns and organizations made in integrating online strategies? We will focus on New York City politics and its unique flavor.
Online Organizing is growng in New York's Puerto Rican and Dominican American communities. Hear what key organizations, elected officials and individual activsts are doing and what their goals are for the future of online organizing. There have been many discussions about online organizing in latin@ communities but this may be the first session to focus on people of Puerto Rican or Dominican heritage specifically.
If you've used Salsa but want to get really good join us for this session with expert trainers. Have a Salsa problem that's vexing you? Get thoughts and ideas for how to solve it.
How can we tell our stories in a way that resonates beyond traditional social justice audiences? This panel provides ideas for producing campaign videos using compelling visuals, emotion, and humor.
Is your organization resistant to building an online program? Have you suggested delving into online organizing only to be met with a chorus “Our members aren’t on Facebook,” or “Our folks don’t use email?” Then you’re in good company! Pretty much every organization that uses the internet as a tool for organizing low income communities of color had to overcome the myth of the digital divide at some point. Join experienced organizers for a spirited panel discussion. One part strategy session, one part group therapy; if your ushering the internet age into your organization, than this is the training for you.
New toys! Enjoy presentations about the latest innovations in organizing technology. Find magical gadgets to make all your work go faster, reach further, and make a greater impact on the world. Brief presentations about each new tool will focus on how they can be most useful to you.
Social media gives many people in your group the freedom to participate and the power to reach thousands. It can be a challenge to keep everyone on message and working according to your overall strategy. Discuss best practices in pulling this off and getting everyone involved.
So you know you need to do online advertising to spread the word about your cause or campaign. But you have low-to-no budget! We've got ideas and we can help. We'll briefly talk about the basics of online advertising, and then dive into strategies for when budgets are tight."
Hear from this expert panel on how to create and maintain relationships with the bloggers. This session will give insight into the most influencial bloggers and how you can get them to bring attention to your campaigns, organizations and causes.
