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Friday, March 22
 

9:00am

Friday Morning Opening Session
Speakers
avatar for Jen Soriano

Jen Soriano

Consultant and Writer, Strategic Communications for Social Justice, Roadmap Consulting
Jen Soriano is a Filipina-American writer, communications consultant, and social movement strategist based in San Juan, Puerto Rico.  She is a leader in creative communications for social justice, specializing in grassroots participatory strategies to challenge race, class and gender... Read More →


Friday March 22, 2013 9:00am - 10:00am
Main Hall B

10:05am

Board Fundraising

Every organization needs its ‘chief volunteers’ and board members-- actively fundraising.  In this interactive workshop learn how to use board-staff partnerships to refresh the vision, encouragement and follow-up which are the foundations of successful fundraising.   Learn post-Newtonian tricks for bending time:  fitting board work into tight work/life schedules.  Participants will learn and exchange tips and leave the session with a draft Board Fundraising Action Plan.


Speakers
avatar for Gregory Cohen

Gregory Cohen

Associate Director, Cause Effective
Gregory Cohen joined Cause Effective in 2006 and has provided training and coaching on fundraising and governance to hundreds of nonprofits. For over 35 years, he has worked with nonprofits including establishing six start-ups, including in youth development, global health and low-income... Read More →


Friday March 22, 2013 10:05am - 11:20am
Classroom F

10:05am

Building a Culture of Fundraising

Leading fundraising is less about doing all the work yourself and more about how we create a culture of fundraising in our groups and organizations.  In this interactive session, we will experience a wide range of strategies for engaging members, staff, board and volunteers in fundraising.


Speakers
avatar for dara Silverman

dara Silverman

Consultant, Fundraiser, Yoga teacher
Dara Silverman works with small & medium non-profits to build their skills, capacity and power. She splits her time between consulting and teaching yoga. Dara lives in Beacon, NY ·  For more information go to: http://www.darasilverman... Read More →


Friday March 22, 2013 10:05am - 11:20am
Classroom G

10:05am

Facebook Organizing for Beginners

Everyone and their mother is on facebook nowadays.  Organizers in all settings are expected to use facebook to create groups, promote events, and advocate for campaigns. This is the time for beginners to learn the most important ways to use facebook for organizing and get their questions answered. 


Speakers
avatar for Kyle Weidleman

Kyle Weidleman

Strategic Communications Specialist, AFSCME


Friday March 22, 2013 10:05am - 11:20am
Classroom C

10:05am

Nationbuilder

NationBuilder is a unique nonpartisan community organizing system that brings together a comprehensive suite of tools that today's leaders and creators need to gather their tribes. Learn why Nationbuilder can make your campaigns a success and how you can get started.


Speakers
avatar for AJ Carillo

AJ Carillo

Nationbuilder
A.J. Carrillo is a Business Development Director at NationBuilder. He was introduced to organizing while a student at UC Berkeley. In 2006, he created the first online organizing department on a congressional camapign where he defeated a long-time incumbent. He is one of a few consultants... Read More →
avatar for Joe Conte

Joe Conte

Senior Business Organizer, Nationbuilder
A chronic explorer, he has finally found his home in LA and with NationBuilder. During his brief time with NationBuilder he has helped everyone from aspiring presidential campaigns to lean startups utilize NationBuilder's tools to organize their way to success. Previously he has... Read More →


Friday March 22, 2013 10:05am - 11:20am
Classroom B 19th Floor

11:30am

Twitter for Absolute Beginners

Don't have a Twitter account? Don't think there's much you could possibly say in 140 characters? Not sure how to best use Twitter without getting overwhelmed with information? If you answered yes to any of these questions, this training is for you.  We'll walk you thru creating a Twitter account, show you around Twitter and share some best practices to get the most out of using Twitter without letting it turn into a time suck.


Speakers
avatar for Beth Becker

Beth Becker

Partner/Lead Digital Strategist, Indigo Strategies
Beth Becker has 20+ years of communication and marketing background that she now brings to politics where she has consulted for numerous House campaigns, non profits and unions. Beth often can be found conducting trainings about digital strategy for the New Organizing Institute, clients... Read More →


Friday March 22, 2013 11:30am - 12:30pm
Classroom C

11:30am

Harnessing Humor to Turbo Charge Engagement

Constant appeals to supporters for activism and donations, coupled
with the ongoing recession, have many nonprofits concerned about
supporter fatigue.  Can humor really make your campaign stand out and
drive your supporters to act?  Yes. Is it appropriate when your issue
is so serious and so critical? Yes. How can you convince your
organization to use humor as a tool of engagement? Easy. Join us for a
fun, insightful training session showing on how to use humor to
attract new supporters, re-energize your existing base, and avoid
falling victim to supporter fatigue...and how you can convince your
boss to do it.


Speakers
avatar for Julianna Forlano

Julianna Forlano

Julianna Forlano is a correspondent, host, and producer for act.tv. An adjunct professor in broadcast journalism and new media, Ms. Forlano travels nationally and internationally to perform and to speak on the use of humor as a tool of engagement across disciplines including political... Read More →
avatar for John Hlinko

John Hlinko

Founder, Left Action
John Hlinko is a frequent pundit on CNN, Fox, Current, and other places, and the author of the 2012 book, Share, Retweet, Repeat: Get Your Message Read and Spread, ranked by Amazon.com as the # 1 "hot new release" in both the "web marketing" and "retail" categories. Hlinko is also... Read More →


Friday March 22, 2013 11:30am - 12:45pm
Main Hall A

11:30am

Developing a Fundraising Plan

"Just Do It" may be a great guide to athletes, but the slogan for successful fundraising should be: "Plan Ahead"!   When we needed the money yesterday, how to we approach fundraising in a mindful, organized way, setting goals and strategies and organizing the time and resources of our team so as to meet those goals?  In this session you will learn how to set and reach realistic goals by creating a blueprint with elements including: Goals, sectors, markets, prospects, strategics, personnel, calendar, prioritized time-based task lists, budget, evaluation/ monitoring. Plan to join us!


Speakers
avatar for Gregory Cohen

Gregory Cohen

Associate Director, Cause Effective
Gregory Cohen joined Cause Effective in 2006 and has provided training and coaching on fundraising and governance to hundreds of nonprofits. For over 35 years, he has worked with nonprofits including establishing six start-ups, including in youth development, global health and low-income... Read More →


Friday March 22, 2013 11:30am - 12:45pm
Classroom F

11:30am

Online Fundraising for Beginners

This workshop will give an overview of online fundraising, including donation pages, crowd-funding, peer-to-peer fundraising, social fundraising and more. And, we'll cover the basics of the digital communications involved in this work, including email marketing, online marketing and social media, as well as the importance of photos, videos and stories in you efforts. If we have time, we'll also touch on how to incorporate mobile and in-person events into your strategy. Bring ideas you've been wanting to try out, your prior experiences and/or your questions -- we'll use workshop participants' examples to help guide the discussion.


Speakers
avatar for Cassie Flynn

Cassie Flynn

ioby
Cassie Flynn is the co-founder and Chief Partnerships officer of ioby, a crowd-resourcing platform where great ideas for better neighborhoods come to life, block by block  Previous to ioby, Cassie served as a Climate Change Policy Specialist at the United Nations, specializing... Read More →
avatar for Brandon Whitney

Brandon Whitney

ioby
Co-founder & COO of ioby, a crowd-resourcing platform where great ideas for better neighborhoods come to life, block by block. He’s an accidental techie interested in how blending digital technology and civic life can help us build healthier neighborhoods, more just communities... Read More →


Friday March 22, 2013 11:30am - 12:45pm
Main Hall B

11:30am

Building Engagement on Facebook for Your Organization

You are on facebook and you are looking at cute pictures of cats. So now what? You can use Facebook to build engagement for your organization in a meanigful way. Learn how to get people interacting on your page, raise your numbers, and ways to make sure that your facebook engagement translates into meetig your organization's goals.


Speakers
avatar for Olivia Leirer

Olivia Leirer

Communications and Social Media Director, New York Communities for Change
A proud alumna of Antioch College, Olivia was among the first to join the staff of New York Communities for Change when the organization was founded in 2010. Responsible for integrating new technologies into NYCC’s on-the-ground organizing, Olivia has made instrumental contributions... Read More →


Friday March 22, 2013 11:30am - 12:45pm
Classroom G

11:30am

Tool Selection: Picking a CRM and CMS

It's the choice no one wants to make but your data and online presence depend on it. Learn how to pick tools that fit your needs, skill level, and budget.


Speakers
avatar for Jason A. Lefkowitz

Jason A. Lefkowitz

Founder and President, Rogue Repairman Productions
Founder and President of Rogue Repairman Productions, Jason A. Lefkowitz has been building online sites, services and communities for twenty years. Before founding RRP, he served as the national online director for the Change to Win partnership of labor unions and the international... Read More →
avatar for Jess Morales

Jess Morales

Senior Digital Strategist, AFL-CIO
Rabblerousing senior digital strategist & community organizer who finds innovative ways to bridge the gap between online and on the ground organizing, dynamic and highly sought after trainer and speaker, advocate for women's rights in the workplace and building power for people of... Read More →


Friday March 22, 2013 11:30am - 12:45pm
Classroom B 19th Floor

12:45pm

Lunch
Friday March 22, 2013 12:45pm - 2:00pm
UFT 52 Broadway

2:00pm

2:00pm

Getting National Activists to Engage in Local Campaigns

In this session we will discuss real-life case studies of situations where local campaigns were able to tap into non-local or national networks. This session will help you sharpen your power-mapping, national messaging, and remote volunteer management skills. In an increasingly connected world, these skills become ever more important to success. 


Speakers
avatar for Max Stahl

Max Stahl

Democracy for America
Max started his career at Democracy for America in March of 2012 when he joined the Political Department as our Northeast Regional Field Organizer. He got his start in Politics at 19 as the youngest paid Field Organizer on the Obama campaign in October 2007. After working in seven... Read More →


Friday March 22, 2013 2:00pm - 3:15pm
Main Hall C

2:00pm

How the NY State Legislature Works

This session is an overview of state politics -- a look behind the scenes at how "3 (now 4?) men in a room" impact our work.  We'll be sharing insights about the culture and dynamics in Albany and using visual aids to clarify the differences between the Assembly, Senate, and Executive.  You'll leave the session with a better sense of who the key players in Albany are, how they relate to each other, and what you need to do to be more effective with staff and elected officials.  Topics covered include: dynamics between the Legislature and the Executive, the importance of grassroots pressure, and where and how to exert influence in Albany.  This session is relevant for folks just beginning to work in Albany, seasoned advocates, and everyone in between.


Speakers
avatar for Tracie Gardner

Tracie Gardner

Legal Action Center
Tracie M. Gardner joined the Legal Action Center in October of 2000 as Director of New York State Policy.  She coordinates the Center’s lobbying, grassroots organizing, and advocacy work on budget and legislative issues relating to HIV/AIDS, criminal justice, and addiction issues... Read More →
avatar for Maggie Williams

Maggie Williams

Consultant, Strategic Advisor
Maggie Williams is a strategic advisor for organizational development and legislative advocacy.  Most recently, Maggie founded the Advocacy Institute that provides trainings on legislative advocacy to grassroots organizations in New York City and State.  Maggie is on the Leadership... Read More →


Friday March 22, 2013 2:00pm - 3:15pm
Main Hall A

2:00pm

Super Special Events

Learn when, how and why to have an event, and the steps to make it successful. There are many ways to raise money from events besides ticket prices. Turn those fund-losers into FUNdraisers!


Speakers
RR

Russell Roybal

National Gay and Lesbian Task Force (NGLTF)
Russell Roybal is deputy executive director of the National Gay and Lesbian Task Force. He is noted fund-raiser, trainer and social justice leader. He is the immediate past chair of the board and a senior consultant with the Grassroots Institute for Fundraising Training (GIFT), a... Read More →


Friday March 22, 2013 2:00pm - 3:15pm
Classroom F

2:00pm

A-thon Fundraising


Walk-a-thons, bowl-a-thons, dance-a-thons, oh my! A-thons are popular and effective fundraising events, because they bring in hundreds of small gifts by reaching lots of different social networks and circles. Come to this workshop to learn about the core elements of A-thon organizing and best practices and lessons learned from the field.


Speakers
avatar for Francisca Montaña

Francisca Montaña

Membership Organizer, Make the Road New York
Francisca is a Latina mother, organizer, and communicator from Colombia. She is passionate about educating, working, and fighting alongside immigrant and low income families in NYC and marginal and oppressed communities in Colombia. She arrived in NYC in 2008 and joined Make the... Read More →
YP

Yasmeen Perez

Right to the City Alliance
Yasmeen Perez, is a community organizer, political & popular education facilitator, grassroots fundraiser, and organizational development nerd. Yasmeen is the former Co-Director of Seattle Young People's Project, a youth of color led community organizing group in their hometown... Read More →


Friday March 22, 2013 2:00pm - 3:15pm
Main Hall B

2:00pm

Google Analytics

Find out how your website is being used and track your progress with Google Analytics. 


Speakers
avatar for Jason A. Lefkowitz

Jason A. Lefkowitz

Founder and President, Rogue Repairman Productions
Founder and President of Rogue Repairman Productions, Jason A. Lefkowitz has been building online sites, services and communities for twenty years. Before founding RRP, he served as the national online director for the Change to Win partnership of labor unions and the international... Read More →


Friday March 22, 2013 2:00pm - 3:15pm
Classroom G

3:15pm

3:30pm

501c3 and 501c4: How They Work and What Is the Difference ( Part 1)

The 501(c)3 organization you work at is increasingly involved in legislative advocacy and your considering starting a related 501(c)4 to take advantage of the unlimited lobbying.  What do you need to consider in making this decision?  After years of legislative advocacy, you're realizing that you want to discuss elections and endorse candidates to your members (and maybe even to the broader public).  What organizational structure do you need to support this activity?  You have a clear sense of what you cannot do as someone operating a 501(c)3 and you keep hearing about 501(c)4s and PACs and the options they provide.  You know no one entity is a silver bullet, but you want to understand the pros and cons of each option.  You're starting a new organization and you're considering starting a 501(c)4 instead of or before starting a 501(c)3 but you have some concerns about the fundraising for a 501(c)4. 

 

If any of these scenarios apply to you, please join us to discuss what's possible with 501(c)3s and 501(c)4s. We’ll also briefly discuss political action committees. All levels welcome.


Speakers
CK

Chris Keeley

Community Voices Heard
Chris Keeley is the Political and Communications Director at Community Voices Heard, a member organization of low-income people, predominantly women, with experience on welfare reform and building power to improve their lives in New York City and State. Chris plays a key role in... Read More →
avatar for Maggie Williams

Maggie Williams

Consultant, Strategic Advisor
Maggie Williams is a strategic advisor for organizational development and legislative advocacy.  Most recently, Maggie founded the Advocacy Institute that provides trainings on legislative advocacy to grassroots organizations in New York City and State.  Maggie is on the Leadership... Read More →


Friday March 22, 2013 3:30pm - 4:45pm
Main Hall C

3:30pm

People of Color and Fundraising


How do we ensure that our movements engage in resource-building and fundraising that doesn't replicate the systems of oppression we fight against? Participants will share common experiences and engage in popular education-based activities that address the racism, ageism, and class oppression we face. 

 


Speakers
LF

Laurene Francois

GIFT- Grassroots Institute for Fundraising Training
Laurene Francois who alternates between her first name and her family name is an Oakland resident by way of Brooklyn, NY and Haiti. Francois‘ passion for grassroots fundraising is grounded in the steadfast belief that  people can collectively fund  their own liberation (and... Read More →


Friday March 22, 2013 3:30pm - 4:45pm
Classroom G

3:30pm

White People and Fundraising

Our fundraising strategies often include organizing a base of allies as donors who do not reflect or come from the community most impacted by an organization. Aligning both constituent and ally organizing strategies with racial justice vision means getting real about power, privilege, accountability and partnership. White People and Fundraising will work on whiteness showing up in resource organizing for social, economic and environmental justice movements. In this workshop for white people (concurrent with a People of Color and Fundraising workshop) we will talk about our fundraising challenges and joys with race, racism and racial justice as connectors. We will share our stories together and explore opportunities to take next the step in our individual and collective efforts towards liberation. (this session is for white people)


Speakers
avatar for Braeden Lentz

Braeden Lentz

Urban Justice Center
Braeden Lentz manages individual and institutional fundraising efforts for four small organizing, advocacy and policy projects at the Urban Justice Center. He serves on the board of Resource Generation, a national network of young people with wealth organizing resources and privilege... Read More →


Friday March 22, 2013 3:30pm - 4:45pm
Classroom F

3:30pm

Salsa for Beginners

Learn how to use this popular Constituent Relationship Management platform used by many unions, nonprofits and campaigns. (Also known as the thingy that sends targeted email blasts to your list.) If you have never used Salsa before or have minimal experience this is the session for you.


Speakers
avatar for Charlie Albanetti

Charlie Albanetti

Communications Director, Citizen Action of New York
Charlie Albanetti is Communications Director for Citizen Action of New York. He oversees the development and execution of the organization’s media and digital strategies, and plays a key role in advancing the organization's legislative, political, and electoral work.
avatar for Jess Morales

Jess Morales

Senior Digital Strategist, AFL-CIO
Rabblerousing senior digital strategist & community organizer who finds innovative ways to bridge the gap between online and on the ground organizing, dynamic and highly sought after trainer and speaker, advocate for women's rights in the workplace and building power for people of... Read More →
PS

Prerna Sampat

ALIGN NY
From online organizing, to filming and editing web videos, to developing websites, Prerna Sampat leads ALIGN NY’s online communications in her role as Communications Associate. Her diverse skill set draws from her training in Broadcast Journalism at Columbia College Chicago and... Read More →


Friday March 22, 2013 3:30pm - 4:45pm
Main Hall A

5:00pm

501c3 and 501c4: How They Work and What Is the Difference ( Part 2)

The 501(c)3 organization you work at is increasingly involved in legislative advocacy and your considering starting a related 501(c)4 to take advantage of the unlimited lobbying.  What do you need to consider in making this decision?  After years of legislative advocacy, you're realizing that you want to discuss elections and endorse candidates to your members (and maybe even to the broader public).  What organizational structure do you need to support this activity?  You have a clear sense of what you cannot do as someone operating a 501(c)3 and you keep hearing about 501(c)4s and PACs and the options they provide.  You know no one entity is a silver bullet, but you want to understand the pros and cons of each option.  You're starting a new organization and you're considering starting a 501(c)4 instead of or before starting a 501(c)3 but you have some concerns about the fundraising for a 501(c)4. 

 

If any of these scenarios apply to you, please join us to discuss what's possible with 501(c)3s and 501(c)4s. We’ll also briefly discuss political action committees. All levels welcome.


Speakers
CK

Chris Keeley

Community Voices Heard
Chris Keeley is the Political and Communications Director at Community Voices Heard, a member organization of low-income people, predominantly women, with experience on welfare reform and building power to improve their lives in New York City and State. Chris plays a key role in... Read More →
avatar for Maggie Williams

Maggie Williams

Consultant, Strategic Advisor
Maggie Williams is a strategic advisor for organizational development and legislative advocacy.  Most recently, Maggie founded the Advocacy Institute that provides trainings on legislative advocacy to grassroots organizations in New York City and State.  Maggie is on the Leadership... Read More →


Friday March 22, 2013 5:00pm - 6:15pm
Main Hall C

5:00pm

Special Events Planning: Intermediate Level

Special events are a big investment of time, money and other resources.  They also provide abundant opportunities to grow your organization’s capacity to raise funds, friends and advocates.  Learn to squeeze every drop from each of your special events – and help you build a more sustainable fundraising effort that you can build on over time.

 


Speakers
SG

Susan Gabriel

Cause Effective
Susan Gabriel has provided coaching and consulting services to a wide variety of agencies across the nonprofit sector as a Cause Effective Senior Associate since 2007. She specializes in building the fundraising confidence and expertise of her clients in many areas of resource... Read More →


Friday March 22, 2013 5:00pm - 6:15pm
Classroom F

5:00pm

Grassroots Fundraising for Beginners

How Do I Start Asking For Money? Learn where money comes from and how to activate your grassroots fundraising. We'll learn the fundamentals of identifying prospective donors and crafting your 'ask' - and then we'll practice with the group! This workshop is great for folks just starting out as well as those wanting a reminder of the basics.


Speakers
avatar for Helen Ho

Helen Ho

Development Director, Recycle-A-Bicycle
Helen is a New York City native, an environmental advocate, and a thought leader in fields ranging from alternative transportation and waste management to environmental education and community empowerment. Before getting her hands dirty in the bicycling movement, Helen worked... Read More →
LR

Lorraine Ramirez

Neighborhood Funders Group
Lorraine Ramirez is currently a program manager at Neighborhood Funders Group for Funders for Justice, a funder-organizing initiative focused on police accountability and racial justice, which launched in late 2014 in solidarity with the uprisings in Ferguson, MO. She has worked in... Read More →


Friday March 22, 2013 5:00pm - 6:15pm
Classroom DE

5:00pm

How to Scare Companies and Influence People Online.

As companies turn their attention to social media to increase their profits, those of us interested in defending the public good have new opportunities for holding them accountable.  Online petitions, Twitter, and Facebook have become staples of online organizing campaigns against corporations.  In this conversation, we will discuss examples of creative online actions that had a significant impact on elections, workers rights, and the environment.


Speakers
avatar for Asher Huey

Asher Huey

Senior Associate, Communication, American Federation of Teachers
Asher Huey is the assistant director on the digital team at the American Federation of Teachers. He runs the social media and much of the online organizing for the union. Past projects have included various state and federal elections, running campaigns for numerous labor clients... Read More →
avatar for Elana Levin

Elana Levin

Director of Strategy & Client Relations, Advomatic
Elana Levin is Director of Strategy and Client Relations for Advomatic, a web development firm working for awesome progressive clients like the AFT, Global Zero, GLAAD and the ACLU. She previously served as Communications Director of the Writers Guild of America, East where she helped... Read More →
avatar for Jess Morales

Jess Morales

Senior Digital Strategist, AFL-CIO
Rabblerousing senior digital strategist & community organizer who finds innovative ways to bridge the gap between online and on the ground organizing, dynamic and highly sought after trainer and speaker, advocate for women's rights in the workplace and building power for people of... Read More →


Friday March 22, 2013 5:00pm - 6:15pm
Main Hall B

6:30pm

Friday Closing Session
Friday March 22, 2013 6:30pm - 7:00pm
Main Hall B

7:00pm

Progressive Caucus Alliance Reception

2013 presents a unique opportunity to transform the political landscape in NYC. That's why a group of Council Members have formed ProgressiveNYC, an effort to help elect more progressive candidates to the New York City Council. 

On Friday, March 22, meet progressive Council Members (current and future!), share a drink with other activists fighting to improve our city, and learn how you can help build a more progressive NYC this year! 

The first 100 Organizing 2.0 conference attendees at the event get a free drink ticket - plus noshes for all!


Friday March 22, 2013 7:00pm - 9:00pm
Blarney Stone in the Financial District 11 Trinity Place
 
Saturday, March 23
 

9:00am

Saturday Morning Opening Session
Speakers
avatar for Kenzo Shibata

Kenzo Shibata

Chicago Teachers Union
Kenzo Shibata taught high school English in the Chicago Public Schools for nearly a decade and was a founding member of CORE: The Caucus of Rank-and-File Educators. Shibata was a labor and public education activist who reported and blogged on education policy before taking a position... Read More →


Saturday March 23, 2013 9:00am - 10:00am
Main Hall B

10:05am

Advanced Social Media Strategy

So you or your org have a Facebook Page, a Twitter Account, a Pinterest Account- and you've used them a bit, now what?  This session will teach you an approach to the use of social media that makes the most of your time while maximizing your returns...in others words we'll talk about how to use social media strategically.  If you don't know what a Share or a Hashtag are, this isn't the training for you as we're going to dive down into the weeds and talk about the details. (There is a seperate session called Twitter for Absolute Beginners available).


Speakers
avatar for Beth Becker

Beth Becker

Partner/Lead Digital Strategist, Indigo Strategies
Beth Becker has 20+ years of communication and marketing background that she now brings to politics where she has consulted for numerous House campaigns, non profits and unions. Beth often can be found conducting trainings about digital strategy for the New Organizing Institute, clients... Read More →


Saturday March 23, 2013 10:05am - 11:15am
Main Hall B

10:05am

Introduction To Digital Strategy

As organizers we are presented with an amazing variety of digital tools and ways to use them. How do they fit together? How do they connect to our broader organizational strategies?  This introductory session will shed light on the process of strategizing for optimum use of technology to advance your goals.


Speakers
avatar for Colin Delany

Colin Delany

Founder, ePolitics.com
Colin Delany is an online communications consultant, a 17-year veteran of digital political communications and the founder and editor of Epolitics.com, a website that focuses on the tools and tactics of internet politics and online advocacy. A frequent speaker and acknowledged expert... Read More →
avatar for Charles Lenchner

Charles Lenchner

Executive Director, Organizing 2.0
Charles Lenchner is co-founder of Organizing 2.0.


Saturday March 23, 2013 10:05am - 11:15am
Classroom DE

10:05am

Running for Office Against a Political Machine

In this session you will learn strategies for successfully leveraging power in such a way that running against a "machine" becomes a strength instead of a weakness. Field, relational power-mapping and messaging are some of the topics that we will delve into.


Speakers
avatar for Max Stahl

Max Stahl

Democracy for America
Max started his career at Democracy for America in March of 2012 when he joined the Political Department as our Northeast Regional Field Organizer. He got his start in Politics at 19 as the youngest paid Field Organizer on the Obama campaign in October 2007. After working in seven... Read More →


Saturday March 23, 2013 10:05am - 11:20am
Classroom A 19th Floor

10:05am

Building a Fundraising Team: Volunteers, Boards and More....

Succesful fundraising teams include many players. Volunteers, Board and Staff all have their role in maximizing your reach and exceeding goals.  Explore how to build a team that represents the diversity, skill, and focus of your organization, group or campaign. 


Speakers
avatar for Dana Schneider

Dana Schneider

Consultant
Lifelong Brooklynite Dana Jan Schneider is a consultant and facilitator who has been working to build racial, economic and gender justice movements - and to create and promote arts and culture in New York CIty and nationally for over 15 years. Dana works with small grassroots groups... Read More →
avatar for dara Silverman

dara Silverman

Consultant, Fundraiser, Yoga teacher
Dara Silverman works with small & medium non-profits to build their skills, capacity and power. She splits her time between consulting and teaching yoga. Dara lives in Beacon, NY ·  For more information go to: http://www.darasilverman... Read More →


Saturday March 23, 2013 10:05am - 11:20am
Main Hall C

10:05am

How to Ensure That Your Web Project is a Complete Failure

WARNING: The Following Presenation Contains Sarcasm:

Set unrealistic deadlines! Don’t define your intended audience! Refuse to make decisions! Many of the ways you can mess up your new website or redesign are identical to the ways people fumble any endeavor. Other mistakes are unique responses to the age old demand—“Hey, overextended staffer! Create a cutting edge website for free, stat, with whatever the latest gizmo thingy I don’t understand is!” After years of working with a diverse range of organizations and campaigns we’re here to enthusiastically report on the classic mistakes even the best organizers and communicators make when overseeing major website development (or redevelopment). We’ll hold your sweaty, fearful hand as we walk you through the entire life cycle of website development, ensuring that the end result is as expensive and ineffective as possible.


Speakers
avatar for Elana Levin

Elana Levin

Director of Strategy & Client Relations, Advomatic
Elana Levin is Director of Strategy and Client Relations for Advomatic, a web development firm working for awesome progressive clients like the AFT, Global Zero, GLAAD and the ACLU. She previously served as Communications Director of the Writers Guild of America, East where she helped... Read More →


Saturday March 23, 2013 10:05am - 11:20am
Main Hall A

11:30am

Planning Your CrowdFunding Campaign

Join us for ioby's signature workshop on how to combine grassroots fundraising, crowd-funding and resource organizing into what we call "crowd-resourcing". We'll provide a primer on on grassroots fundraising techniques, basic and advanced, and share the best practices for applying those same skills to online fundraising and communications during the course of targeted online campaign. Learn how leaders just like you have raised thousands of dollars and strengthened their base with campaigns on ioby, the crowd-resourcing platform for all kinds of projects that build stronger, more sustainable neighborhoods, block by block.


Speakers
avatar for Cassie Flynn

Cassie Flynn

ioby
Cassie Flynn is the co-founder and Chief Partnerships officer of ioby, a crowd-resourcing platform where great ideas for better neighborhoods come to life, block by block  Previous to ioby, Cassie served as a Climate Change Policy Specialist at the United Nations, specializing... Read More →
avatar for Brandon Whitney

Brandon Whitney

ioby
Co-founder & COO of ioby, a crowd-resourcing platform where great ideas for better neighborhoods come to life, block by block. He’s an accidental techie interested in how blending digital technology and civic life can help us build healthier neighborhoods, more just communities... Read More →


Saturday March 23, 2013 11:30am - 12:30pm
Classroom DE

11:30am

Salsa for Beginners

Learn how to use this popular Constituent Relationship Management platform used by many unions, nonprofits and campaigns. (Also known as the thingy that sends targeted email blasts to your list.) If you have never used Salsa before or have minimal experience this is the session for you.


Speakers
avatar for Erin Hofteig

Erin Hofteig

New Media Strategist and Consultant
Erin Hofteig is a new media strategist and manager with over a decade of experience during which time she has raised millions of dollars, launched strategic initiatives to win campaigns – both electoral and political – built large, multifaceted websites, run online advertising... Read More →


Saturday March 23, 2013 11:30am - 12:30pm
Classroom G

11:30am

Top 10 Ways to Make Your Site More User-Friendly

Did you know that moving a button on your website a few pixels or putting your form labels in a different place can increase the number of times users sign petitions, join your email list or donate on your site by 25 or even 50%? Learn about quick fixes for your organization's website that will make sure your site's design is amplifying your message rather than getting in the way. This session will also include an introduction to user experience design and usability testing methodology-- proven means for making your site more visitor friendly.


Speakers
avatar for Julie Blitzer

Julie Blitzer

UX Designer
Currently working at a startup, previously NYC Chapter Director for New Leaders Council, Advomatic's UX Lead as well as political work for Manhattan Young Democrats, Rep. Jerry Nadler, NY State Senate and Citizens Union


Saturday March 23, 2013 11:30am - 12:30pm
Main Hall A

11:30am

Becoming a More Effective Media Spokesperson

Have you ever talked to a reporter, then been frustrated later with the quote that wound up in the story? Not sure how to handle less-than-friendly media outlets? Anyone can learn to be an effective spokesperson with a little bit of information and a lot of practice.
We'll cover the basics about how to have your encounters with reporters go better including:


  • Three Things to Remember About Reporters

  • ABCs of answering reporters' questions

  • Tips for Spokespeople


Our session will include a brief practice session where people can role-play being interviewed and employ the skills we cover.

 


Speakers
avatar for Kathleen Pequeño

Kathleen Pequeño

Communications Strategist and Consultant
Kathleen Pequeño is a Brooklyn-based communications consultant who focuses on web strategy and story-based strategy for grassroots social justice groups. Over ten plus years of communications strategy, her work has included criminal justice organizations, environmental justice... Read More →


Saturday March 23, 2013 11:30am - 12:45pm
Main Hall B

11:30am

Parties for Fun and Fundraising

Everyone loves a good party, it puts people in a good mood and when people are in a good mood they are more likely to donate more money to the important work that you and your organizations are doing. But what are the elements that go into good fundraising parties? Are parties only for young people, what if you have an aging donor base? In this workshop, based off of the work at the Brecht Forum in New York City, we will explore some different strategies that go into party planning and show how organizing a good party is a fundamental component of any grassroots fundraising plan!


Speakers
avatar for Max Uhlenbeck

Max Uhlenbeck

Director of Development and Communications, Brecht Forum
Max Uhlenbeck is the Director of Development & Communications at the Brecht Forum, a 38-year old left political education and cultural center in Manhattan's West Village. The Brecht Forum implements an aggressive grassroots fundraising model which depends very little on foundations... Read More →


Saturday March 23, 2013 11:30am - 12:45pm
Main Hall C

12:45pm

Lunch
Saturday March 23, 2013 12:45pm - 2:00pm
UFT 52 Broadway

12:45pm

Advancing Labor's Impact Online (Restricted)

A group conversation of union members, union staff and union supporters interested in promoting digital strategy within the labor movement.


Speakers
avatar for Nicole Aro

Nicole Aro

Deputy Director of Digital Strategies, AFL-CIO
Nicole Aro is the Deputy Director of Digital Strategies for the American Federation of Labor and Congress of Industrial Organizations. The AFL-CIO is the largest federation of unions in the US, made up of fifty-six national and international unions, together representing more... Read More →
avatar for Asher Huey

Asher Huey

Senior Associate, Communication, American Federation of Teachers
Asher Huey is the assistant director on the digital team at the American Federation of Teachers. He runs the social media and much of the online organizing for the union. Past projects have included various state and federal elections, running campaigns for numerous labor clients... Read More →
avatar for Elana Levin

Elana Levin

Director of Strategy & Client Relations, Advomatic
Elana Levin is Director of Strategy and Client Relations for Advomatic, a web development firm working for awesome progressive clients like the AFT, Global Zero, GLAAD and the ACLU. She previously served as Communications Director of the Writers Guild of America, East where she helped... Read More →
avatar for Jess Morales

Jess Morales

Senior Digital Strategist, AFL-CIO
Rabblerousing senior digital strategist & community organizer who finds innovative ways to bridge the gap between online and on the ground organizing, dynamic and highly sought after trainer and speaker, advocate for women's rights in the workplace and building power for people of... Read More →


Saturday March 23, 2013 12:45pm - 2:00pm
Main Hall C

2:00pm

Future NY: planning campaigns with Fair Elections

How candidates build their support now, and the radical difference between state campaigns today and post-Fair Elections. With Jesse Laymon, Citizen Action of New York and a 2013 candidate.


Speakers

Saturday March 23, 2013 2:00pm - 3:15pm
Main Hall C

2:00pm

Fundraising From Your Membership Base

Fundraising alone can do a lot for an organization, but for grassroots social justice groups it is even more meaningful when it connects and reflects the values and mission of the organization and communities we work in. This workshop frames fundraising as an interconnected part of community organizing and will share models of member-led fundraising that illustrate principles of community organizing, participation, empowerment, and anti-oppression. It will also provide participants practical tools to create opportunities within their organizations for member-driven fundraising. We will explore how we are or could approach fundraising from a leadership development perspective to help achieve our political goals and raise the resources we need.


Speakers
LF

Laurene Francois

GIFT- Grassroots Institute for Fundraising Training
Laurene Francois who alternates between her first name and her family name is an Oakland resident by way of Brooklyn, NY and Haiti. Francois‘ passion for grassroots fundraising is grounded in the steadfast belief that  people can collectively fund  their own liberation (and... Read More →


Saturday March 23, 2013 2:00pm - 3:15pm
Main Hall A

2:00pm

Mobile Phone Organizing Strategies

Learn about how to reach people where they are at - their mobile phones. Texting has become the primary form of communication for many. How do we use this to our organizing advantage? Learn about new tools for organizing and how to make it happen.


Speakers
avatar for Jamiah Adams

Jamiah Adams

NAACP
Jamiah Adams produced educational, advocacy and documentary media for the web, television and film. Her consulting work went hand in hand with a keen acumen for social and new media strategy as she advised organizations on how to augment their presence on the Internet through... Read More →
MS

Michael Sabat

Mobile Commons
Michael Sabat is the VP of Business Development for Mobile Commons. He focuses on pursuing new markets and making sure that customers are using Mobile Commons software effectively. Michael has been working at Mobile Commons for over 3 years. He started as the Community Manager... Read More →


Saturday March 23, 2013 2:00pm - 3:15pm
Classroom DE

2:00pm

NYC Online Local Politics

A panel about how New York City campaigns are reaching voters online.  Panelists will discuss the way that campaign strategy is evolving as new technology becomes available. How do online tools help reach more voters? What mistakes have campaigns and organizations made in integrating online strategies?  We will focus on New York City politics and its unique flavor.


Moderators
avatar for Charles Lenchner

Charles Lenchner

Executive Director, Organizing 2.0
Charles Lenchner is co-founder of Organizing 2.0.

Speakers
avatar for Yetta Kurland

Yetta Kurland

Candidate for New York City Council district 3
YETTA KURLAND is a civil rights attorney, educator, radio host, small business owner and community activist.  She was at the center of the campaign for Marriage Equality and virtually every other fight for LGBTQ equality over the past two decades. More than that, Yetta has been... Read More →
KS

Kate Spaulding

Adjunct Professor, Harry Van Arsdale Center for Labor Studies
Kate Spaulding is an Adjunct Professor at the Harry Van Arsdale Center for Labor Studies. There she teaches Local 3 Electrician apprentices about Economics and policies and programs that benefit workers. Follow Kate for anything on taxes, econ, wages, workers rights, and Star Wars... Read More →


Saturday March 23, 2013 2:00pm - 3:15pm
Main Hall B

2:00pm

Online Organizing in Puerto Rican and Dominican American Communities

Online Organizing is growng in New York's Puerto Rican and Dominican American communities. Hear what key organizations, elected officials and individual activsts are doing and what their goals are for the future of online organizing. There have been many discussions about online organizing in latin@ communities but this may be the first session to focus on people of Puerto Rican or Dominican heritage specifically.


Moderators
avatar for Joaquin Guerra

Joaquin Guerra

Regional Field Director, Center for Community Change
Joaquín Guerra is the 2013 winner of the SXSW Social Revolución Mobilizer Award and is the Regional Field Director for Keeping Families Together, the immigration reform campaign sponsored by the Center for Community Change (CCC).  He previously served as the Digital Campaign... Read More →

Speakers
KL

Katie Lyon-Hart

Communications, Make the Road New York
Katie Lyon-Hart manages external communications, including print, web, events, and social media at Make the Road New York, the state’s largest participatory immigrant organization. Katie has made her home at MRNY since 2006, first as a volunteer youth media educator and then working... Read More →
avatar for Camille Rivera

Camille Rivera

Executive Director, United NY
Camille Rivera is the Executive Director of UnitedNY, which has been instrumental in helping to frame the 99-percent/one-percent narrative. The group has been extremely active in building support for job creation, wage fairness and worker justice here in New York City. The group... Read More →
avatar for Joe Taranto

Joe Taranto

Deputy Chief of Staff, Office of Council Member Melissa Mark-Viverito
Joe Taranto currently serves as the Deputy Chief of Staff for NYC Council Member Melissa Mark-Viverito. He oversees the Council Member's legislative agenda, discretionary and participatory budgeting processes and all media and communications. He previously worked in immigrant rights... Read More →
avatar for Patricia Valoy

Patricia Valoy

Co-Host, Let Your Voice Be Heard! Radio
Patricia Valoy is a Civil Engineer, feminist blogger, and radio host working and living in New York City. She writes about feminist issues from the perspective of a Latina and a woman in Engineering. You can read more of her writings on her blog Womanisms at patriciavaloy.b... Read More →


Saturday March 23, 2013 2:00pm - 3:15pm
Second Floor Classroom B

2:00pm

Salsa Intermediate-Advanced Users

If you've used Salsa but want to get really good join us for this session with expert trainers. Have a Salsa problem that's vexing you? Get thoughts and ideas for how to solve it.


Speakers
avatar for Erin Hofteig

Erin Hofteig

New Media Strategist and Consultant
Erin Hofteig is a new media strategist and manager with over a decade of experience during which time she has raised millions of dollars, launched strategic initiatives to win campaigns – both electoral and political – built large, multifaceted websites, run online advertising... Read More →
avatar for Laura Packard

Laura Packard

Partner, PowerThru Consulting
Laura Packard is a digital/new media and communications strategist, progressive political consultant, voting rights and health care advocate, writer, and small business owner, currently based in Las Vegas. She has worked on Democratic campaigns from city council to U.S. Senate and... Read More →


Saturday March 23, 2013 2:00pm - 3:15pm
Classroom G

3:30pm

Campaigning in Low Turnout Elections

In this session we will explore strategies and tactics that are especially important for winning low-turnout elections. We will primarily focus on ways to optimize your effectiveness in voter or constituency outreach so that you can "win in the field". We will cover both online and offline tactics in this session.


Speakers
avatar for Max Stahl

Max Stahl

Democracy for America
Max started his career at Democracy for America in March of 2012 when he joined the Political Department as our Northeast Regional Field Organizer. He got his start in Politics at 19 as the youngest paid Field Organizer on the Obama campaign in October 2007. After working in seven... Read More →
avatar for L. Joy Williams

L. Joy Williams

President, LJW Community Strategies, LLC
National Political Strategist. @MSNBC Commentator. #TWIBNation Host/Producer. Founder @LJWstrategies. President @BrooklynNAACP.


Saturday March 23, 2013 3:30pm - 4:45pm
Main Hall B

3:30pm

How To Ask For A Gift (part I)

Join Marjorie Fine, noted grantmaker and fundraiser and your fellow and sister activists/organizers for this two part workshop. We will learn, share, discuss and cheer-lead each other on in finding the pleasure and excitement in fundraising- even and especially in tough economic times. Whether you are a new or seasoned fundraiser, paid staff or volunteer, comfortable or nervous about asking for money – this session is for you. We will explore attitude adjustments about money, getting over the fear of asking for a significant gift, what goes into a donor campaign, how to build relations and practice making the ask. Come with your questions, come ready to laugh, come ready to share and let your hair down but most of all…come!


Speakers
avatar for Marjorie Fine

Marjorie Fine

Consultant, Consultant
Marjorie is a coach, trainer and consultant for community organizing organizations and grant makers on social justice philanthropy and fundraising. Marjorie served as Executive Director for both the UUVeatch Program and the North Star Fund. She currently works with the Four Freedoms... Read More →


Saturday March 23, 2013 3:30pm - 4:45pm
Classroom DE

3:30pm

Beyond the Rally Video: Producing Content We Want to Watch

How can we tell our stories in a way that resonates beyond traditional social justice audiences?  This panel provides ideas for producing campaign videos using compelling visuals, emotion, and humor.


Speakers
AB

Angad Balla

Time of Day Media
Angad Bhalla uses film to highlight voices that we rarely hear.  While completing his award-winning debut feature documentary Herman’s House, he worked as a community organizer for immigrant rights and as an editor on several broadcast documentaries
AH

Adrianna Hernandez-Stewart

Time of Day Media
Adrianna Hernandez-Stewart is a filmmaker and campaigner with over ten years of experience telling stories about and winning concrete victories for workers, women, and people of color.  Prior to earning her MFA in documentary filmmaking, she worked for five years at SEIU Local... Read More →


Saturday March 23, 2013 3:30pm - 4:45pm
Classroom A 19th Floor

3:30pm

Evangelizing Online Organizing Within Your Organization

Is your organization resistant to building an online program? Have you suggested delving into online organizing only to be met with a chorus “Our members aren’t on Facebook,” or “Our folks don’t use email?” Then you’re in good company! Pretty much every organization that uses the internet as a tool for organizing low income communities of color had to overcome the myth of the digital divide at some point. Join experienced organizers for a spirited panel discussion. One part strategy session, one part group therapy; if your ushering the internet age into your organization, than this is the training for you.


Speakers
avatar for Gregory Basta

Gregory Basta

New York Communities for Change
Greg Basta is the Deputy Director of New York Communities for Change – an organization of low income families with over 40,000 members fighting for social and economic justice throughout New York State. He’s also the Staff Director for the Home Defenders’ League – a coalition... Read More →
avatar for Jessica Shearer

Jessica Shearer

Consultant & Strategist
Jessica Shearer is a consultant and strategist.  Previously, Jessica was the Executive Director of the Healthcare Education Project at 1199 SEIU United Healthcare Workers East. She has run successful legislative and electoral campaigns from East Harlem to Bogotá, Colombia. She... Read More →


Saturday March 23, 2013 3:30pm - 4:45pm
Classroom C

3:30pm

New Organizing Tech for 2013

New toys! Enjoy presentations about the latest innovations in organizing technology.  Find magical gadgets to make all your work go faster, reach further, and make a greater impact on the world. Brief presentations about each new tool will focus on how they can be most useful to you.


Saturday March 23, 2013 3:30pm - 4:45pm
Main Hall A

3:30pm

Organizing Online in African American Communities
Moderators
avatar for Greg Greene

Greg Greene

Greg Greene served as new media outreach director at the Democratic National Committee during the 2010 and 2012 campaigns. In that role he worked with bloggers, writers at digital media outlets, and influential social media voices to spread messages for the party and the Obama presidential... Read More →

Speakers
avatar for Jamiah Adams

Jamiah Adams

NAACP
Jamiah Adams produced educational, advocacy and documentary media for the web, television and film. Her consulting work went hand in hand with a keen acumen for social and new media strategy as she advised organizations on how to augment their presence on the Internet through... Read More →
avatar for Mark Winston Griffith

Mark Winston Griffith

Executive Director, Brooklyn Movement Center
MArk is the Executive Director of the Brooklyn Movement Center.  Prior to coming on staff at the Brooklyn Movement Center, Mark was on the Faculty of the CUNY Graduate School of Journalism and was most recently the field organizer for the MOVE NY campaign. A Central Brooklyn na... Read More →
avatar for Jamaa B. K. H.

Jamaa B. K. H.

Political Engineer, Progressive Industrial Complex
I am a passionate fighter for the people. I feel strongly for people to be able to have the opportunity to do what they want to do; no matter where they were born, what race they are, what gender they are, or how much money they were born with or no born with. We should be able to... Read More →
JW

Jason Walker

Community Organizer, VOCAL NY
Jason L. Walker is a Washington, DC native and a graduate of the University of Louisville, earning his Bachelors of Science in Pan-African Studies while minoring in Cultural Anthropology.  During his matriculation, he served as the President of the University’s chapter of the... Read More →


Saturday March 23, 2013 3:30pm - 4:45pm
Classroom G

5:00pm

Civic Engagement Best Practices: What Works, What Doesn't, and How We Can Tell the Difference

An introduction to experiment-informed programs, program-efficacy, and A/B testing. An overview of what we know, what we don't know and what questions need to be tested next.




Speakers
SR

Sonya Reynolds

NYS Civic Engagement Table
Sonya Reynolds is the Statewide Data and Targeting Manager for the NYS Civic Engagement Table.


Saturday March 23, 2013 5:00pm - 6:15pm
Second Floor Classroom B

5:00pm

Winning Statewide Fights (Examples: Fair Elections, Domestic Workers, Marriage Equality, and Millionaire's Tax)
Speakers
avatar for Michael Kink

Michael Kink

Strong for All Coalition
Michael Kink is Executive Director of the Strong Economy for All Coalition, a labor-community coalition working on issues jobs, economic justice and income inequality. He led the 2011 to win progressive tax reform and a new “Millionaires Tax” for New York; the 2012 campaign... Read More →


Saturday March 23, 2013 5:00pm - 6:15pm
Main Hall B

5:00pm

Building Authentic Donor Relationships (part II of how to ask for a gift)


Join Marjorie Fine, noted grantmaker and fundraiser and your fellow and sister activists/organizers for this two part workshop. We will learn, share, discuss and cheer-lead each other on in finding the pleasure and excitement in fundraising- even and especially in tough economic times. Whether you are a new or seasoned fundraiser, paid staff or volunteer, comfortable or nervous about asking for money – this session is for you. We will explore attitude adjustments about money, getting over the fear of asking for a significant gift, what goes into a donor campaign, how to build relations and practice making the ask. Come with your questions, come ready to laugh, come ready to share and let your hair down but most of all…come!


Speakers
avatar for Marjorie Fine

Marjorie Fine

Consultant, Consultant
Marjorie is a coach, trainer and consultant for community organizing organizations and grant makers on social justice philanthropy and fundraising. Marjorie served as Executive Director for both the UUVeatch Program and the North Star Fund. She currently works with the Four Freedoms... Read More →


Saturday March 23, 2013 5:00pm - 6:15pm
Classroom DE

5:00pm

How to Manage or Be a Social Media Volunteer Captain

Social media gives many people in your group the freedom to participate and the power to reach thousands.  It can be a challenge to keep everyone on message and working according to your overall strategy.  Discuss best practices in pulling this off and getting everyone involved.


Saturday March 23, 2013 5:00pm - 6:15pm
Classroom A 19th Floor

5:00pm

Makeovers for Your Online Strategy and Communications
Moderators
avatar for Colin Delany

Colin Delany

Founder, ePolitics.com
Colin Delany is an online communications consultant, a 17-year veteran of digital political communications and the founder and editor of Epolitics.com, a website that focuses on the tools and tactics of internet politics and online advocacy. A frequent speaker and acknowledged expert... Read More →

Speakers
avatar for Julie Blitzer

Julie Blitzer

UX Designer
Currently working at a startup, previously NYC Chapter Director for New Leaders Council, Advomatic's UX Lead as well as political work for Manhattan Young Democrats, Rep. Jerry Nadler, NY State Senate and Citizens Union
avatar for Greg Greene

Greg Greene

Greg Greene served as new media outreach director at the Democratic National Committee during the 2010 and 2012 campaigns. In that role he worked with bloggers, writers at digital media outlets, and influential social media voices to spread messages for the party and the Obama presidential... Read More →
avatar for CM Benjamin Kallos

CM Benjamin Kallos

NYC Councilmember, District 5 (UES)
New York City Council Member for the Upper East Side, El Barrio, Midtown East and Roosevelt Island.
avatar for Jason A. Lefkowitz

Jason A. Lefkowitz

Founder and President, Rogue Repairman Productions
Founder and President of Rogue Repairman Productions, Jason A. Lefkowitz has been building online sites, services and communities for twenty years. Before founding RRP, he served as the national online director for the Change to Win partnership of labor unions and the international... Read More →


Saturday March 23, 2013 5:00pm - 6:15pm
Classroom G

5:00pm

Online Ads: When You Have No Money

So you know you need to do online advertising to spread the word about your cause or campaign. But you have low-to-no budget! We've got ideas and we can help. We'll briefly talk about the basics of online advertising, and then dive into strategies for when budgets are tight."


Speakers
avatar for Asher Huey

Asher Huey

Senior Associate, Communication, American Federation of Teachers
Asher Huey is the assistant director on the digital team at the American Federation of Teachers. He runs the social media and much of the online organizing for the union. Past projects have included various state and federal elections, running campaigns for numerous labor clients... Read More →
avatar for Laura Packard

Laura Packard

Partner, PowerThru Consulting
Laura Packard is a digital/new media and communications strategist, progressive political consultant, voting rights and health care advocate, writer, and small business owner, currently based in Las Vegas. She has worked on Democratic campaigns from city council to U.S. Senate and... Read More →


Saturday March 23, 2013 5:00pm - 6:15pm
Main Hall C

6:15pm

Saturday Night Party

Join us after an inspiring and informative Day #2 of the Organizing NY conference for a reception to celebrate local politics. RSVP here: https://www.facebook.com/events/561398590550883/

Mingle with conference presenters from New York and beyond. Get to know other NY progressive organizers. Help amplify the skills we've learned by growing our connections and coalitions towards a more progressive New York.

Organizing New York and our friends in the progressive grassroots are encouraging participation in the upcoming NYC City Council elections - suggested donation at the door will be a donation towards any of the local City Council campaigns (ONY doesn't endorse candidates... your choice!).

Party will take place on the 2nd Floor of the UFT building where the Organizing New York conference is being held March 22-24. All are welcome!

Co-Hosted by
Drinking Liberally
Greater NYC For Change

Voterbook

and
more to come!


Saturday March 23, 2013 6:15pm - 9:30pm
Main Hall A
 
Sunday, March 24
 

9:00am

10:30am

10:30am

Organizing strategies for OWS build a mass movement with class.
Speakers

Sunday March 24, 2013 10:30am - 11:45am
Classroom A 19th Floor

10:30am

10:30am

Covering Direct Action with Twitter

How to mobalize large groups of people for direct actions and disaster relief with examples from occupy.


Sunday March 24, 2013 10:30am - 11:45am
Classroom F

10:30am

Five Game Changers for Field Work
Sunday March 24, 2013 10:30am - 11:45am
Classroom DE

10:30am

Untangling the Local Web

Sunday March 24, 2013 10:30am - 11:45am
Classroom DE

11:30am

Came Changers in Field Work
Speakers

Sunday March 24, 2013 11:30am - 12:45am
Classroom DE

11:30am

Blogger Relations

Hear from this expert panel on how to create and maintain relationships with the bloggers. This session will give insight into the most influencial bloggers and how you can get them to bring attention to your campaigns, organizations and causes.


Sunday March 24, 2013 11:30am - 12:30pm
Classroom F

11:45am

Email Deliverability
Speakers
avatar for Laura Packard

Laura Packard

Partner, PowerThru Consulting
Laura Packard is a digital/new media and communications strategist, progressive political consultant, voting rights and health care advocate, writer, and small business owner, currently based in Las Vegas. She has worked on Democratic campaigns from city council to U.S. Senate and... Read More →


Sunday March 24, 2013 11:45am - 12:45am
Classroom G

11:45am

So You Want to Run for Office?
Sunday March 24, 2013 11:45am - 12:45am
Main Hall C

11:45am

Bill de Blasio's Digital Strategist Talks Strategy
Speakers
avatar for Jessica Singleton

Jessica Singleton

Digital Director, Bill DiBlasio for Mayor
Jessica Singleton (@jessay286) is the Digital Director for Bill de Blasio's New York City mayoral campaign (@deBlasioNYC). She joins New Yorkers for de Blasio after helping reelect President Obama as Pennsylvania's Deputy Digital Director. Prior to the Obama campaign, Jessie... Read More →


Sunday March 24, 2013 11:45am - 12:45pm
Main Hall B

12:45pm

Lunch
Sunday March 24, 2013 12:45pm - 2:00pm
UFT 52 Broadway

2:00pm

2:00pm

NGP Voter Activation Network Training (VAN!)
Moderators
Speakers
avatar for Jamaa B. K. H.

Jamaa B. K. H.

Political Engineer, Progressive Industrial Complex
I am a passionate fighter for the people. I feel strongly for people to be able to have the opportunity to do what they want to do; no matter where they were born, what race they are, what gender they are, or how much money they were born with or no born with. We should be able to... Read More →


Sunday March 24, 2013 2:00pm - 3:00pm
Classroom G

2:00pm

The Petition is Dying: What is Petitioning 2.0

How do we make online petitions truly meaningful?


Sunday March 24, 2013 2:00pm - 3:00pm
Classroom DE

2:00pm

2:00pm

How to Create & Share Videos of Great Activism (hopefully without getting pepper-sprayed)

Occupy Wall Street’s success was due in part to great video activism. What can we learn from that? Join us to explore occupying online video in social media, creating content in high-stress situations, livestreaming, TV content, and more.





 


Moderators
avatar for Harry Waisbren

Harry Waisbren

Co-founder, Supervoters.org
Harry Waisbren is co-founder of SuperVoters.org, which is a progressive web-video platform. He is also an organizer with Occupy Wall Street, where he is a member of the 'Your Inbox: Occupied' team that manages the OWS email list.

Speakers
avatar for Rebecca Eisenberg

Rebecca Eisenberg

Deputy Editor, Upworthy
Rebecca Eisenberg is a Deputy Editor at Upworthy.com where curates meaningful, visual content and hopes to make the world a better place by blogging in her pajamas. She has been writing, editing, and sharing content for the internet since 2004. She has worked at BuzzFeed.co... Read More →
avatar for Brad Ian Gans

Brad Ian Gans

SuperVoters.org
Brad Gans Creative Director of SuperVoters.org, which is a progressive web-video platform. He is also an media producer with Occupy Wall Street, where he is a member of the OWS Media Collective and Global Revolution Livestream.  He is also the PM/Creative Director/Strategist at Three... Read More →
avatar for Messiah Rhodes

Messiah Rhodes

Occupy Media
Messiah Rhodes is a New York City based film maker who’s documentaries have been screened at documentary film festivals and featured on websites such as the New York Daily News, Village Voice, Current TV, Huffington Post, MoveOn and many others. His most recent work can be... Read More →
avatar for Winnie Wong

Winnie Wong

Founder, Seismologik
Winnie Wong is the founder of Seismologik Media and Co-Founder of Permatecture Design. She is also an organizer for Occupy Wall Street and Occupy Sandy.


Sunday March 24, 2013 2:00pm - 3:15pm
Main Hall A

3:15pm

3:15pm

Democratic Clubs

Democratic Clubs are a tradition of our political system in New York. Find out how they work, what's new, and where you might fit in.


Speakers
avatar for Bill Samuels

Bill Samuels

Chairman, Effective New York
Bill Samuels has a lifetime of experience as an activist and reformer in the Democratic Party. Hiss passion reflects his youth in Canandaigua, New York, and his family's commitment to good government, a commitment reflected during his father Howard Samuels' campaign for Governor... Read More →


Sunday March 24, 2013 3:15pm - 4:15pm
Classroom H

3:15pm

Killing It With Nationbuilder
Speakers
avatar for AJ Carillo

AJ Carillo

Nationbuilder
A.J. Carrillo is a Business Development Director at NationBuilder. He was introduced to organizing while a student at UC Berkeley. In 2006, he created the first online organizing department on a congressional camapign where he defeated a long-time incumbent. He is one of a few consultants... Read More →
avatar for Joe Conte

Joe Conte

Senior Business Organizer, Nationbuilder
A chronic explorer, he has finally found his home in LA and with NationBuilder. During his brief time with NationBuilder he has helped everyone from aspiring presidential campaigns to lean startups utilize NationBuilder's tools to organize their way to success. Previously he has... Read More →


Sunday March 24, 2013 3:15pm - 4:15pm
Classroom A 19th Floor

3:15pm

Tumblr 101: How to Us a Free Social Blogging Platform for Organizing and Politics
Speakers
avatar for Kyle Weidleman

Kyle Weidleman

Strategic Communications Specialist, AFSCME


Sunday March 24, 2013 3:15pm - 4:15pm
Main Hall A

3:15pm

What to do when you city is drowning? Integrating Climate Justice into Progressive Struggle of ALL KINDS in NYC

Discussion about how stopping Climate Change can connect to all kinds of campaigns and struggles.


Speakers
avatar for Duncan Meisel

Duncan Meisel

Digital Campaigner, 350.org


Sunday March 24, 2013 3:15pm - 4:15pm
Classroom DE

4:30pm

A Discussion about Organizing and Faith Communities

Many organizers are inspired by faith. Faith communities are a natural part of our movements and issue advocacy.  Join this discussion about experiences and best practices in organizing with these communities.


Speakers
avatar for Isaac Luria

Isaac Luria

Director, Auburn Action
Director, Auburn Action, is an organizer, communicator, and technologist with a decade of experience helping progressive political and faith-based advocacy organizations build constituency, raise money, and achieve impact on issues of pressing social concern. At Auburn, he leads Auburn's... Read More →


Sunday March 24, 2013 4:30pm - 5:30pm
Classroom H

4:30pm

4:30pm

4:30pm

Pinterest For Organizing
Speakers
avatar for Beth Becker

Beth Becker

Partner/Lead Digital Strategist, Indigo Strategies
Beth Becker has 20+ years of communication and marketing background that she now brings to politics where she has consulted for numerous House campaigns, non profits and unions. Beth often can be found conducting trainings about digital strategy for the New Organizing Institute, clients... Read More →


Sunday March 24, 2013 4:30pm - 5:30pm
Main Hall A

4:30pm

Social Media is Our Media
Sunday March 24, 2013 4:30pm - 5:30pm
Classroom F

6:30pm