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Saturday, March 23 • 11:30am - 12:45pm
Becoming a More Effective Media Spokesperson

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Have you ever talked to a reporter, then been frustrated later with the quote that wound up in the story? Not sure how to handle less-than-friendly media outlets? Anyone can learn to be an effective spokesperson with a little bit of information and a lot of practice.
We'll cover the basics about how to have your encounters with reporters go better including:

  • Three Things to Remember About Reporters

  • ABCs of answering reporters' questions

  • Tips for Spokespeople

Our session will include a brief practice session where people can role-play being interviewed and employ the skills we cover.


avatar for Kathleen Pequeño

Kathleen Pequeño

Communications Strategist and Consultant
Kathleen Pequeño is a Brooklyn-based communications consultant who focuses on web strategy and story-based strategy for grassroots social justice groups. Over ten plus years of communications strategy, her work has included criminal justice organizations, environmental justice... Read More →

Saturday March 23, 2013 11:30am - 12:45pm EDT
Main Hall B

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