Saturday, March 23 • 10:05am - 11:20am
How to Ensure That Your Web Project is a Complete Failure

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WARNING: The Following Presenation Contains Sarcasm:

Set unrealistic deadlines! Don’t define your intended audience! Refuse to make decisions! Many of the ways you can mess up your new website or redesign are identical to the ways people fumble any endeavor. Other mistakes are unique responses to the age old demand—“Hey, overextended staffer! Create a cutting edge website for free, stat, with whatever the latest gizmo thingy I don’t understand is!” After years of working with a diverse range of organizations and campaigns we’re here to enthusiastically report on the classic mistakes even the best organizers and communicators make when overseeing major website development (or redevelopment). We’ll hold your sweaty, fearful hand as we walk you through the entire life cycle of website development, ensuring that the end result is as expensive and ineffective as possible.

avatar for Elana Levin

Elana Levin

Director of Strategy & Client Relations, Advomatic
Elana Levin is Director of Strategy and Client Relations for Advomatic, a web development firm working for awesome progressive clients like the AFT, Global Zero, GLAAD and the ACLU. She previously served as Communications Director of the Writers Guild of America, East where she helped... Read More →

Saturday March 23, 2013 10:05am - 11:20am
Main Hall A

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